Elegant solutions built on proven methodologies

Research

We believe in a thorough, yet efficient, research phase in order to make sure we and our client partners have all we need to make informed product decisions. We take a deep look at the market landscape to understand key players, what’s driving their success, and what can be improved. We leave no stone unturned, and we identify the areas of learning that warrant a closer look.

We surround-sound your team and drive kickoff meetings with key stakeholders within your organization in order to fully understand business goals and KPIs. We excel in bringing together various groups or figureheads with a common purpose to finalize the approach and strategies for the product experiences.

We identify and bring together various user groups to question and validate business assumptions. Getting in-depth feedback from possible users is invaluable, and we listen & learn early in the process.

Strategy

We craft research-backed product strategies that help our process move through the key execution stages in an efficient manner, without the need to backtrack.

We work with our clients to define the business strategies around the digital product experience, focusing on monetization and user-growth potential.

We are fanatical about diving into all use cases and sub-features to leave no stone unturned, with an eye towards keeping products lean and efficient.ve your product and ensure that it meets the needs of your users.

We develop extensive user flows in order to map out the entire user experience while crafting the essential feature lists, focusing not just on the “happy path”, but on all edge cases and possible roadblocks.

Product design

Our in-house creative and design team is passionate about aesthetics and user experience, following the latest trends but also crafting new styles to disrupt the market.

We bring together all learnings, feature lists and user flows into our UX Design process to create extensive, robust Wireframes (i.e. Blueprints) for the entire application, making sure all user experience nuances are taken into account.

We then bring Brand Design assets into the product design process to produce the entire set of UI Design (Final Product Design) for all screens, states and visual experiences.

We create a “clickable” design demo from our final product designs, allowing you to showcase your product for internal stakeholders or investors. We also use this interactive artifact to guide our engineering and buildout process.

Engineering

Our in-house engineering group is made up of industry veterans who have “been there, done that,” and we leverage that deep experience to protect and support our client partners.

We specialize in crafting products from scratch, we're not afraid to look at best-of-breed third-party solutions too, as we believe in ultimate efficiency and cost-savings when appropriate.

Our front-end engineering teams are fanatical about coding “pixel perfect” user interfaces for applications, matching our final and approved designs as closely as possible.

We craft advanced iOS and Android apps, as well as modern web applications in a mobile-first approach, making sure performance is the priority in all environments.